标题： 沟通在有效商业管理中的作用 显示英文标题

标题： The role of communication in effective business management

摘要： 本文通过比较分析波兰运营的两家中型汽车租赁公司，探讨内部沟通对有效企业管理的影响。 使用由220名员工完成的结构化调查，该研究评估了15个与沟通相关的因素，包括反馈文化、管理者的可接触性、信息清晰度以及部门间协调。 研究结果表明，公司在所有评估维度上均显著优于，这主要归因于其使用先进的沟通技术、参与式模式和明确的反馈机制。 研究强调了双向沟通在促进员工参与、组织透明度和运营效率方面的战略作用。 该研究通过提供一个行业内的罕见数据驱动比较，为该领域做出了贡献，并支持了将内部沟通与工作满意度和动机联系起来的现有模型。 局限性包括依赖于自我报告的数据，以及仅关注一个行业和国家。 建议未来的研究探索跨行业的和纵向的视角，特别是在数字和混合工作环境的背景下。 显示英文摘要

摘要： This paper examines the impact of internal communication on effective business management through a comparative analysis of two medium-sized car rental companies operating in Poland. Using a structured survey completed by 220 employees, the study evaluates 15 communication-related factors, including feedback culture, managerial accessibility, message clarity, and interdepartmental coordination. The findings indicate that Company X significantly outperforms Company Y across all evaluated dimensions, largely due to its use of advanced communication technologies, participatory models, and clear feedback mechanisms. The research highlights the strategic role of two-way communication in fostering employee engagement, organizational transparency, and operational efficiency. It contributes to the field by offering a rare, data-driven comparison within one industry and supports existing models that link internal communication to job satisfaction and motivation. Limitations include reliance on self-reported data and focus on a single industry and country. Future studies are recommended to explore cross-sector and longitudinal perspectives, especially in the context of digital and hybrid work environments.