标题： 通过“社交增强”对抗新健康信息的遗忘 显示英文标题

标题： Countering the Forgetting of Novel Health Information with 'Social Boosting'

摘要： 为了减轻低质量或虚假信息的不利影响，研究表明通过澄清或所谓的预先澄清的各种干预技术是有效的。 然而，这种干预的有效性可能会减弱。 在这里，我们研究了被干预个体所居住的当地村庄的详细社会结构的作用，这为被目标个体讨论和内化新知识提供了机会。 我们针对一个至关重要的话题——通过22个月的入户干预传递的关于母婴保健的信息进行了评估。 具体而言，我们考察了在110个孤立的洪都拉斯村庄中，目标个体之间友谊关系对知识干预保留效果的影响。 我们假设，接受特定知识的个体可以通过参与社会互动来内化和巩固这些信息，例如在过程中有机会与他人讨论。 向他人解释信息（知识共享）促进了更深层次的认知加工和详尽编码，最终增强了记忆保持。 我们发现，在社交网络中联系紧密的个体，其知识干预的效果有所增强。 由于有更多的社会互动机会，他们可能更有可能内化和保留信息，并在他人中强化该信息，这种机制我们称之为“社会增强”。 这些发现强调了社会互动在长期强化健康知识干预中的作用。 我们认为这些发现对健康政策、全球卫生人力资源以及关注弱势人群和信息疫情的联合国任务的医疗保健专业人员具有重要意义。 显示英文摘要

摘要： To mitigate the adverse effects of low-quality or false information, studies have shown the effectiveness of various intervention techniques through debunking or so-called pre-bunking. However, the effectiveness of such interventions can decay. Here, we investigate the role of the detailed social structure of the local villages within which the intervened individuals live, which provides opportunities for the targeted individuals to discuss and internalize new knowledge. We evaluated this with respect to a critically important topic, information about maternal and child health care, delivered via a 22-month in-home intervention. Specifically, we examined the effect of having friendship ties on the retention of knowledge interventions among targeted individuals in 110 isolated Honduran villages. We hypothesize that individuals who receive specific knowledge can internalize and consolidate this information by engaging in social interactions where, for instance, they have an opportunity to discuss it with others in the process. The opportunity to explain information to others (knowledge sharing) promotes deeper cognitive processing and elaborative encoding, which ultimately enhances memory retention. We found that well-connected individuals within a social network experience an enhanced effectiveness of knowledge interventions. These individuals may be more likely to internalize and retain the information and reinforce it in others, due to increased opportunities for social interaction where they teach others or learn from them, a mechanism we refer to as "social boosting". These findings underscore the role of social interactions in reinforcing health knowledge interventions over the long term. We believe these findings would be of interest to the health policy, the global health workforce, and healthcare professionals focusing on disadvantaged populations and UN missions on infodemics.